I’m looking to buy a new mountain bike since my old Specialized Epic was stolen a few months ago (Tel Aviv is a tough place when it comes to safeguarding your bike…), and as a loyal and satisfied Specialized owner for a few years now, I’m looking to get a new Stumpjumper. Specialized are known for their R&D and development of new products and accessories that go alongside new and improved models and in recent years they have been making very good use of digital media to showcase their progress. Their web site contains several Flash animations that provide an excellent overview of why specific products are needed and how they work. Here’s a cool one about Body Geometry. They also leverage their site as a very efficient marketing tool in terms of the design and overall brand. I’m still looking for specific model / vendor / great price (that’s part of the fun) and along the way I came across this very nice video of legendary Ned Overend riding the new 2008 Stumpy:
